In 2025, the Productivity Solutions Grant (PSG) continues to enable Singapore-based SMEs to deliver impactful digital marketing campaigns — with up to 50% funding support when working with pre-approved vendors.
With so many packages on the market, choosing the right one is critical. In this article, we’ll compare five standout PSG digital marketing packages for 2025 — what they include, their duration & price (after subsidy), and how to choose the right fit for your business.
What to look for in a good PSG digital marketing packages
Before we dive into comparisons, here are the key criteria you should evaluate:
- It must be offered by a PSG pre-approved vendor.
- The package details should clearly state what’s covered (SEO, SEM, Social Media, Content, etc.).
- The duration and scope must align with your business goals (brand awareness, lead generation, e-commerce, etc.).
- After-subsidy cost (given up-to 50% funding) should be transparent.
- Vendor should provide metrics/reporting so you can measure ROI.
Comparison of Top 5 Packages (2025)
Below are five high-quality PSG digital marketing packages available in Singapore, with a breakdown of what they offer and who they’re best for.
| # | Vendor & Package Name | Duration & After-Subsidy Cost* | What’s Included | Best For |
|---|---|---|---|---|
| 1 | Digital M – “Digital Marketing PSG Packages” | 3 Months. Example: S$3,700 after 50% subsidy (usual S$7,400) Digital Marketing Singapore | SEO (50 keywords) + SEM (1-5 campaigns) Digital Marketing Singapore | SMEs wanting quick search + paid-ads lift |
| 2 | Roots Digital – “SEO + Performance Ads / SMM + Performance Ads” | 3 Months. Pricing example: S$10,000 total cost → S$5,000 after subsidy Roots Digital | (a) SEO + Ads, (b) Social Media Management + Ads. Unlimited keywords in SEO option. Roots Digital | SMEs needing flexibility between search vs social |
| 3 | MediaPlus – “Digital Marketing Packages (PSG)” | Up-to 50% support of vendor cost; exact after-subsidy cost varies. mediaplus.com.sg | SEO + SEM + Socials. Vendor emphasises measurable dashboards. mediaplus.com.sg | SMEs looking for full-suite all-in-one at scale |
| 4 | Brew Interactive – “Pre-Approved PSG Digital Marketing Package” | Packages from 3-6 months (giving more runway) Brew Interactive | Digital Marketing Services + (optional) HubSpot software; tailored strategy. Brew Interactive | SMEs wanting sustained campaign and automation/big-tool setup |
| 5 | Impossible Marketing – “PSG Digital Marketing Grant Packages 1-5” | Various packages: 3-5 months, e.g., “Package 1: SEO & SEM (3 months, 60 keywords)” Digital Marketing Agency | SEO, SEM, SMM, Content marketing options. Digital Marketing Agency | SMEs needing modular approach—pick what mix suits them |
* After-subsidy cost means you pay approx. 50% of the quoted price (assuming full eligibility and approval).
Key Differences & Selection Guide – PSG Digital Marketing Packages
Duration
- Some vendors (like Brew) offer longer (3-6 months) engagements which may deliver better long-term results rather than a quick blitz. Brew Interactive
- Others focus on 3-month bursts (Roots Digital, Digital M) which may be more budget-friendly but might require follow-up campaigns.
Scope of Services
- If your goal is lead generation, look for packages with SEM/paid ads + landing page support (Roots, Impossible).
- If your goal is brand awareness and organic growth, priority should be on SEO + social media management (Digital M, MediaPlus).
- If you want automation or tech stack integration, Brew’s inclusion of HubSpot software is a differentiator.
Cost Transparency & ROI
- Evaluate what KPIs the vendor will report. For example, MediaPlus emphasises “real-time dashboard” and measurable results. mediaplus.com.sg
- Ask for case studies: Digital M cites 10× lead increases for clients. Digital Marketing Singapore
Fit for Your Business
- Make sure the vendor can serve your industry niche. For e-commerce, you might need social video + TikTok + conversion optimisation.
- Check eligibility: Your business must meet PSG criteria (registered in Singapore, ≥30% local shareholding, annual turnover ≤ S$100m OR ≤200 employees). Roots Digital+1
Tips to Maximise Your PSG Digital Marketing Packages
- Define measurable goals before you apply (e.g., “Generate 50 qualified leads in 12 weeks”, or “Increase organic traffic by 30%”).
- Choose a vendor that provides dashboards and regular reporting, so you can track performance against goals.
- Leverage the funding to invest more, not less. The 50% subsidy is an opportunity—use it to do a full campaign rather than skimp.
- Ensure you have internal capacity to work with the vendor—assets, approvals, data access. The quicker you implement, the faster results.
- Plan for after-3-month follow-up. Many packages end after 3-5 months. Have a roadmap for what happens next so you don’t lose momentum.
Final Thoughts
The top-5 PSG digital marketing packages listed above provide strong starting points for SMEs in Singapore in 2025. By comparing duration, scope, cost and vendor fit, you can choose the one that aligns best with your objectives. Use the 50% funding opportunity wisely—partner with the right vendor, set clear goals, and track results.
If you’re looking for tailored guidance or help selecting the right package for your business, feel free to reach out — we’d be happy to assist you in navigating the PSG-grant process and choosing the optimal digital marketing strategy.
