Am I Eligible for the PSG Grant? Complete Checklist for Singapore Businesses

The PSG grant eligibility check takes 10 minutes to do correctly and saves weeks of wasted application effort. Many Singapore business owners discover eligibility issues only after submitting — by which point they have already paid for vendor quotations and invested time in documentation. This guide gives you the definitive 2026 checklist.

All Four Eligibility Criteria: The Complete 2026 Checklist

The four PSG eligibility criteria must all be met simultaneously. Criterion 1: ACRA-registered and actively operating in Singapore. Criterion 2: minimum 30% shareholding by Singapore citizens or PRs (individual shareholders, not corporate shareholders). Criterion 3: annual turnover below SGD 100 million OR fewer than 200 employees — this is an OR condition. Criterion 4: purchase from a PSG pre-approved vendor on businessgrants.gov.sg.

The four PSG eligibility criteria must all be met simultaneously. Criterion 1: ACRA-registered and actively operating in Singapore. Criterion 2: minimum 30% shareholding by Singapore citizens or PRs (individual shareholders, not corporate shareholders). Criterion 3: annual turnover below SGD 100 million OR fewer than 200 employees — this is an OR condition. Criterion 4: purchase from a PSG pre-approved vendor on businessgrants.gov.sg.

Who Is NOT Eligible for PSG — Common Disqualifications

ACRA-unregistered businesses. Companies with less than 30% Singapore citizen/PR shareholding. Businesses exceeding both the turnover AND employee thresholds simultaneously. Government agencies and statutory boards. Publicly listed companies on SGX (limited exceptions). Businesses that have already commenced the project before PSG approval — this disqualification is absolute and irreversible.

ACRA-unregistered businesses. Companies with less than 30% Singapore citizen/PR shareholding. Businesses exceeding both the turnover AND employee thresholds simultaneously. Government agencies and statutory boards. Publicly listed companies on SGX (limited exceptions). Businesses that have already commenced the project before PSG approval — this disqualification is absolute and irreversible.

The Most Expensive PSG Mistake: Starting Before Approval

Starting project work before receiving written PSG approval is the single most common and costly PSG error. Costs incurred before the official approval date are completely ineligible for reimbursement — even if you submitted your application before starting. Even verbal assurances from Enterprise Singapore staff do not constitute approval. Wait for the written approval letter, every single time.

Starting project work before receiving written PSG approval is the single most common and costly PSG error. Costs incurred before the official approval date are completely ineligible for reimbursement — even if you submitted your application before starting. Even verbal assurances from Enterprise Singapore staff do not constitute approval. Wait for the written approval letter, every single time.

How Audience Intelligence Asia Handles Your PSG Eligibility Check

Before any client engagement involving PSG, Audience Intelligence Asia conducts a full eligibility assessment: reviewing your ACRA profile, shareholding structure, company size, and matching your marketing needs to the correct PSG solution category. We identify eligibility issues before submission, not after. Contact us at +65 8313 1199 for a free eligibility check.

Before any client engagement involving PSG, Audience Intelligence Asia conducts a full eligibility assessment: reviewing your ACRA profile, shareholding structure, company size, and matching your marketing needs to the correct PSG solution category. We identify eligibility issues before submission, not after. Contact us at +65 8313 1199 for a free eligibility check.

Frequently Asked Questions

Can startups apply for the PSG grant in Singapore?

Yes, provided all four eligibility criteria are met. There is no minimum operating period for most PSG digital marketing solutions. Very new companies (under 6 months) may need to provide management accounts or other financial evidence in lieu of full financial statements.

What if my Singapore company has significant foreign investment?

Foreign investment does not automatically disqualify PSG eligibility. If Singapore citizen or PR shareholders hold at least 30% of shares individually, the company qualifies regardless of the overall foreign investment percentage. Review your shareholder register carefully — the 30% threshold applies to individual Singapore citizen/PR shareholders, not to Singapore-incorporated corporate shareholders.

How do I verify Audience Intelligence Asia is currently PSG-approved?

Log in to businessgrants.gov.sg and search the Solution Listing. Filter by ‘Digital Marketing’ solutions and verify Audience Intelligence Asia’s current listing. Always use the portal as the authoritative source — vendor approval status can change when Enterprise Singapore updates the approved vendor list.