The Productivity Solutions Grant (PSG Grant) is one of Singapore’s most impactful government initiatives, helping SMEs adopt digital solutions with up to 50% funding support.
Yet, many small and medium-sized enterprises still face delays or rejections — not because they’re ineligible, but due to simple and avoidable errors.
In this guide, we’ll explore the most common mistakes SMEs make when applying for the PSG Grant, and practical steps to ensure your application gets approved smoothly.
1. Applying Without a Clear Digital Transformation Goal
A frequent mistake is applying for the PSG Grant in Singapore just because it’s available. Without a defined digital objective — such as improving marketing performance, automating workflows, or increasing online sales — your proposal may lack strategic focus.
✅ Pro Tip:
Before applying, define measurable outcomes. For example:
“Increase leads by 30% through digital marketing automation.”
This clarity shows that your business has a clear plan for digital transformation, strengthening your application.
2. Choosing a Vendor Not Pre-Approved by IMDA
Only IMDA pre-approved vendors qualify under the PSG Grant. Engaging a non-approved vendor is one of the quickest ways to have your claim rejected.
✅ Pro Tip:
Always verify that your vendor is listed on the Business Grants Portal before committing.
Working with a PSG pre-approved digital marketing vendor ensures compliance and speeds up approval.
3. Submitting Incomplete or Incorrect Documents
Incomplete submissions are another common reason applications fail. Missing quotations, outdated ACRA certificates, or unclear invoices can delay processing or cause outright rejection.
✅ Pro Tip:
Prepare a checklist before submitting:
- Vendor quotation and scope of work
- Latest ACRA certificate
- Company profile and shareholder details
- Valid vendor information
Being meticulous with documentation saves weeks of waiting time.
4. Overlooking the PSG Grant Eligibility Criteria
Many SMEs overlook eligibility rules when applying. To qualify, your business must:
- Be registered and operating in Singapore
- Have at least 30% local shareholding
- Employ no more than 200 staff or have annual sales ≤ S$100M
✅ Pro Tip:
Ensure your company profile and ACRA details match these requirements before submission. This avoids unnecessary rejections from Enterprise Singapore (ESG).
5. Not Tracking Post-Grant Performance
The PSG Grant’s purpose is to improve productivity and business outcomes, not just to subsidise purchases. Unfortunately, many SMEs neglect post-grant tracking once their solutions go live.
✅ Pro Tip:
Track your ROI using Google Analytics, CRM dashboards, or Looker Studio reports. This not only helps measure success but also strengthens your case for future grant applications or renewals.
6. Relying on Generic Proposals Without Customisation
Copy-pasting proposals or using generic templates can make your application appear weak. PSG assessors look for tailored, measurable impact aligned with your company’s needs.
✅ Pro Tip:
Include industry-specific data, clear metrics, and a project timeline that reflects your unique business goals. Work closely with a certified PSG vendor who understands your sector.
The PSG Grant remains a vital opportunity for Singapore SMEs to scale up with digital tools — from marketing automation to CRM systems and e-commerce solutions.
However, success depends on preparation, compliance, and clarity. By avoiding these common mistakes and partnering with an IMDA pre-approved vendor, you’ll ensure your PSG application gets approved faster and delivers real business value.
📩 Need expert help with your PSG Grant application?
Audience Intelligence is a PSG pre-approved digital marketing agency in Singapore. We’ll help you plan, apply, and implement your grant-backed digital transformation smoothly.
FAQs About the PSG Grant
1. What is the PSG Grant?
The Productivity Solutions Grant (PSG) supports Singapore businesses in adopting pre-approved digital solutions to enhance productivity and competitiveness.
2. Who is eligible for the PSG Grant?
Businesses must be registered and operating in Singapore, have at least 30% local shareholding, and meet SME size criteria — ≤200 employees or ≤S$100M annual sales.
3. How much funding can I receive?
Eligible companies can receive up to 50% funding support for approved solutions, depending on project type and vendor.
4. How do I find a pre-approved PSG vendor?
You can browse the official Business Grants Portal or work with a vendor like Audience Intelligence, which is PSG pre-approved under the digital marketing solutions category.
5. Can I apply for more than one PSG solution?
Yes. SMEs can apply for multiple PSG solutions as long as each serves a different function or department within the organisation.
