The PSG Digital Marketing Grant Singapore helps local SMEs get up to 50% funding to grow their business through digital marketing. Whether you’re looking for SEO, SEM, or social media support, this PSG grant makes digital transformation affordable and impactful.
The PSG Digital Marketing Grant supports eligible Singaporean businesses by funding up to 50% of their digital marketing costs, helping them transform online without the heavy upfront burden.
In this guide, we’ll break down everything you need to know — from eligibility and application steps to how to maximise your grant ROI.
What Is the PSG Digital Marketing Grant?
The Productivity Solutions Grant (PSG) is a government initiative managed by Enterprise Singapore (ESG) to help SMEs adopt pre-approved IT solutions and services that enhance productivity.
In partnership with IMDA’s CTO-as-a-Service (CTOaaS) initiative, the grant now extends to digital marketing services, allowing SMEs to work with IMDA pre-approved digital marketing vendors such as Audience Intelligence.
Funding coverage:
- Up to 50% support for digital marketing services
- Includes SEO, SEM (Google Ads), and social media marketing
- Valid for registered Singaporean companies with local operations
Who Is Eligible for the PSG Digital Marketing Grant?
To qualify, your company must meet the following criteria:
✅ Registered and operating in Singapore
✅ At least 30% local shareholding
✅ Annual sales turnover of ≤ S$100 million OR ≤ 200 employees
✅ Digital marketing services purchased must be from an IMDA-approved vendor
Audience Intelligence is a PSG pre-approved vendor, meaning your business can access verified, results-driven digital marketing packages that are fully compliant with PSG funding requirements.
Step-by-Step: How to Apply for the PSG Digital Marketing Grant
Step 1 — Identify Your Business Needs
Determine your digital goals — whether it’s SEO visibility, lead generation through Google Ads, or social media growth. Audience Intelligence provides a free consultation to assess your readiness.
Step 2 — Choose a Pre-Approved Vendor
Browse the Business Grants Portal (BGP) for IMDA pre-approved vendors. Select Audience Intelligence Pte Ltdunder Digital Marketing Solutions.
Step 3 — Request a Quotation
Once you’ve selected a vendor, request a PSG-compliant quotation detailing your chosen service package (SEO, SEM, or integrated marketing).
Step 4 — Submit Your Application via BGP
Log in with Singpass to the Business Grants Portal, upload your quotation, and complete your company details.
Applications are typically processed within 4–6 weeks.
Step 5 — Start Your Digital Transformation
After approval, you can proceed with the marketing campaign. Upon completion, submit your claim with invoices and performance reports to receive the 50% reimbursement.
How to Maximise Your PSG Funding
Getting approval is only half the journey. Here’s how to make the most of your PSG grant:
- Integrate SEO, SEM, and Analytics – Combine organic and paid strategies for measurable impact.
- Track Metrics that Matter – Use GA4 and Looker Studio dashboards for ROI tracking.
- Focus on Long-Term Growth – Don’t just run ads; build an evergreen online presence.
- Partner with Data-Driven Experts – Choose an agency that uses insights, not guesswork.
Audience Intelligence provides performance dashboards, keyword visibility reports, and monthly optimisation reviews — ensuring every dollar of your grant drives growth.
Why Choose Audience Intelligence?
As an IMDA pre-approved digital marketing vendor, we’re not just an agency — we’re your data-driven growth partner.
Our PSG-approved digital marketing packages include:
- 🔍 SEO optimisation for Google ranking growth
- 💡 SEM (Google Ads) campaigns with ROI-based reporting
- 📱 Social media marketing for brand awareness and conversion
- 📊 Custom analytics dashboards powered by Looker Studio
With our support, Singaporean SMEs can scale smarter, not just spend more.
Key Takeaways
- The PSG Digital Marketing Grant covers up to 50% of digital marketing costs.
- Open to all Singapore-registered SMEs with ≥30% local ownership.
- Apply through the Business Grants Portal using a pre-approved vendor quotation.
- Maximise ROI by tracking results and integrating SEO + SEM strategies.
Ready to Apply for PSG Grant Funding?
Take the next step towards smarter growth.
📩 Contact Audience Intelligence today for a free eligibility check and a tailored PSG-compliant quotation.
