For small and medium enterprises (SMEs) in Singapore, the digital transformation journey is now more strategic than ever.
With multiple government funding options — from the PSG Grant (Productivity Solutions Grant) to the Enterprise Development Grant (EDG) and CTO-as-a-Service (CTOaaS) initiative — business owners often ask:
Which scheme best supports my growth plan in 2025?
In this guide, we’ll explain the differences, benefits, and ideal use-cases of each grant — and how they connect with PSG digital marketing packages and PSG Grant SG funding opportunities.
1. Overview of Singapore’s Business Grants
Singapore’s government actively supports digitalisation under the Smart Nation vision.
Three key schemes stand out in 2025:
| Grant | Managed By | Main Purpose | Typical Funding Support |
|---|---|---|---|
| PSG Grant SG | Enterprise Singapore (ESG) + IMDA | Adoption of pre-approved IT solutions & digital marketing packages | Up to 50 % of cost |
| EDG (Enterprise Development Grant) | Enterprise Singapore | Business transformation, innovation, and expansion (local + overseas) | Up to 50 %–70 % depending on project scope |
| CTO-as-a-Service (CTOaaS) | Infocomm Media Development Authority (IMDA) | On-demand digital consulting & road-mapping for SMEs | Funded advisory sessions + connection to PSG vendors |
2. What Is the PSG Grant SG and Who It Helps
The PSG Grant SG focuses on immediate productivity improvements.
SMEs can choose from IMDA pre-approved solutions, such as:
- Website development and e-commerce setup
- Accounting and HR software
- Digital marketing packages (SEO, SEM, social media marketing)
These PSG digital marketing packages help businesses strengthen their online presence through measurable campaigns — with the government funding up to 50 % of the cost.
Best for:
- SMEs taking their first step toward digitalisation.
- Businesses wanting quick, tangible marketing results.
Example:
A retail store hires a PSG-approved agency like Audience Intelligence for a 3-month SEO + Google Ads package worth S$8,000 → only pays S$4,000 after grant.
3. Enterprise Development Grant (EDG): Transform Beyond Marketing
The EDG goes deeper than the PSG.
While PSG funds tools and services, EDG funds strategic transformation projects.
Scope includes:
- Business strategy & process redesign
- Brand & market expansion (overseas branding / digital export)
- Innovation & technology development
Funding amount:
- Up to 50 % for most SMEs
- Up to 70 % for sustainability or innovation-based projects
Best for:
Businesses ready to scale and differentiate — e.g., after completing their PSG-funded foundation phase.
Example:
A tech startup uses the EDG to redesign its customer journey, develop proprietary software, and expand into regional markets.
4. CTO-as-a-Service (CTOaaS): Advisory Before Action
Introduced by IMDA, CTO-as-a-Service acts as an advisor layer for SMEs unsure how to begin.
Through the CTOaaS digital platform, SMEs can:
- Assess their digital readiness.
- Book consultations with certified Chief Technology Officers.
- Receive tailored roadmaps and vendor recommendations — including PSG digital marketing packages.
Best for:
- Companies that need strategic direction before investing.
- SMEs that plan to combine PSG and EDG grants later.
5. Which Grant Fits Your Business in 2025?
| Business Stage | Recommended Grant | Why It Fits |
|---|---|---|
| Newly digitising SME | PSG Grant SG | Quick adoption of ready-made solutions like SEO & SEM packages. |
| Expanding SME | EDG | Strategic growth funding for branding, innovation, and overseas markets. |
| Exploring digital roadmap | CTOaaS | Get expert guidance and identify the right PSG solutions first. |
Pro Tip:
You can start with a CTOaaS consultation → apply for the PSG digital marketing packages → later upgrade to an EDG transformation plan.
The three programmes complement each other beautifully when sequenced.
6. How to Apply (Quick Steps)
- Visit the Business Grants Portal
- Log in with CorpPass / Singpass
- Choose your preferred scheme (PSG / EDG / CTOaaS)
- Upload quotation or proposal from approved vendor
- Track status via email updates
For PSG digital marketing packages, you’ll need a quotation from a pre-approved vendor such as Audience Intelligence or other IMDA-listed partners.
7. Key Takeaways
- PSG Grant SG → perfect for digital marketing and productivity boosts.
- EDG → great for strategic growth, innovation, and overseas expansion.
- CTO-as-a-Service → ideal for businesses needing direction and planning.
- SMEs can combine these grants sequentially for maximum impact.
When used strategically, the PSG Grant SG lays a strong foundation with PSG digital marketing packages, while EDG and CTOaaS help you build long-term resilience and competitiveness in 2025 and beyond.
Conclusion
Singapore’s funding ecosystem offers remarkable support for SMEs ready to grow digitally.
Whether you need marketing execution, strategic redesign, or expert advice, the right grant exists for you.
Begin with PSG digital marketing packages, plan with CTO-as-a-Service, and scale with EDG — a winning sequence for 2025 success.
📩 Need help selecting the best grant?
Contact Audience Intelligence for a free consultation and personalised eligibility check.
