Strategize, plan, and execute SEM campaigns across Google Ads, Bing, and other search platforms to achieve business objectives.
Conduct in-depth keyword research and competitor analysis to identify growth opportunities.
Optimize ad copy, landing pages, and bidding strategies to improve campaign performance and ROI.
Monitor and manage campaign budgets, ensuring cost efficiency while achieving key performance indicators (KPIs).
Analyze campaign performance data and generate actionable insights through detailed reports for stakeholders.
Collaborate with internal teams such as creative, content, and analytics to ensure alignment with overall marketing strategies.
Stay updated on the latest trends in SEM, algorithm changes, and emerging tools to maintain a competitive edge.
Requirements:
Bachelor’s degree in Marketing, Business, or a related field.
Minimum 3 years of hands-on experience managing SEM campaigns with a proven track record of success.
Proficiency in tools such as Google Ads, Google Analytics, and bid management platforms.
Strong analytical skills with the ability to interpret data and optimize campaigns accordingly.
Excellent organizational skills to manage multiple campaigns simultaneously.
Familiarity with the Singapore market and consumer behavior is a plus.
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