PSG Grant 2026: What It Is, Who Qualifies, and How to Claim It

The Productivity Solutions Grant is the grant most Singapore SMEs have heard of and fewest fully understand. This guide gives you the essentials without the government-website density: what PSG is, whether you qualify, what it covers for marketing, and exactly how the claim works.

What PSG is

PSG supports Singapore businesses adopting pre-approved, productivity-enhancing digital solutions. It sits within the national SMEs-Go-Digital effort and co-funds a share of the cost of adopting approved tools and services — from accounting software to websites, SEO and marketing systems.

Who qualifies

The standard eligibility shape: a business registered and operating in Singapore, with the purchase used within Singapore, meeting the local shareholding and SME-size conditions. Sole proprietorships, partnerships and private limited companies can all qualify when they meet the criteria.

2026 eligibility criteria: To qualify for the PSG, a business must be registered and operating in Singapore and have at least 30% local equity held directly or indirectly by Singaporean citizens and/or Singapore PRs, based on ultimate individual ownership. For EnterpriseSG-supported solutions, the company’s group annual sales turnover must not exceed S$100 million OR group employment size must not exceed 200 employees. The IT solution or equipment must also be purchased, leased or subscribed to for use in Singapore. Applicants must not have made payment or deposits to the supplier, vendor or third party before submitting the PSG application. Sole proprietorships and partnerships can apply if they meet the eligibility requirements.

What PSG funds for marketing

For marketing, PSG-supported packages typically span website development, search engine optimization, content and marketing automation — delivered by pre-approved vendors under defined scopes. The key mental model: you are buying an approved solution from an approved vendor, not commissioning open-ended agency work.

◆ GEO FOCUS — Where GEO fits inside a PSG-funded engagementGEO is not a separate SKU on the grant menu — it is delivered inside the SEO and content work the grant already funds.The structured content, technical health and entity clarity that make you citable in AI answers are the same deliverables that satisfy a grant-eligible SEO scope. Done right, one funded engagement builds both your Google ranking and your AI visibility.Ask your vendor to make GEO outcomes explicit in the scope. If they cannot describe how the funded work improves AI citability, they are giving you 2019 SEO with a 2026 invoice.

How to claim — the process

Identify a pre-approved solution and vendor that fits your need.
Get a formal quotation from the vendor for the approved package.
Submit the PSG application via the Business Grants Portal (GoBusiness) with required documents.
Await approval before committing to or paying for the solution.
Implement, then submit the claim with proof of purchase and delivery.

⚑ [HUMAN EDIT REQUIRED BEFORE PUBLISH]Current claim sequence and portal: Applications are submitted through the Business Grants Portal (BGP) via GoBusiness, using Corppass. Applicants must submit their PSG application before making any payment or deposit to the vendor. However, Enterprise Singapore allows companies to commence the project after submitting the application, before receiving the outcome. If the application is unsuccessful, the grant cannot subsequently be claimed.Vendor onboarding: Businesses can first identify an eligible pre-approved solution and vendor through GoBusiness Gov Assist, then obtain a quotation and submit the application directly through BGP. For Audience Intelligence enquiries, add the appropriate vendor contact/onboarding link here:https://www.audienceintelligence.asia/contact/

Common mistakes

Paying before approval — this can void eligibility.
Choosing a non-approved vendor for the buzzword, then losing the funding.
Treating the grant as free money rather than co-funding — you still pay a real share, so what you buy matters.

SG industrial supplier, PSG-supported SEO & SEM engagement: Over a six-month engagement, organic qualified enquiries increased by 42%, while the number of keywords ranking in Google’s top 10 increased from 31 to 67. Organic search traffic increased by 58%, with the strongest gains coming from high-intent commercial and product-related search terms.Reporting insight: The Semrush data showed that the largest gains did not come from simply increasing publishing volume. The improvement followed a combination of technical SEO fixes, intent-based keyword mapping, optimisation of commercially relevant pages and content built around gaps identified through competitor analysis. The reporting also showed that several terms generating the greatest visibility gains were not the site’s highest-volume keywords, but lower-volume, higher-intent queries closer to the client’s products and services. This shifted the strategy from maximising traffic volume to increasing visibility among potential B2B buyers.

Used well, PSG turns a serious marketing investment into an affordable one. The trick: approved vendor, approved scope, approval before spend — and a partner who builds for AI visibility, not just Google.